Redesign of the main page of the website for the online psychologist-matching service YouTalk
Web Design, UI Design
ROLE
YouTalk is a russian online psychologist-matching service. The company aims to increase the conversion rate from the main page of the website.
CLIENT
Problems at the start
Outdated design
The information had not been updated for a long time, and users were unaware of new service features
Lack of informativeness
Visitors could not find answers to their questions, reducing engagement
Loss of potential clients
As one of the main entry points to the product, the old page could discourage users
960-1200 px
Main page with new sections
So that users can quickly find a response and understand that the service addresses their problems
320-480 px
A new section with the most common client requests
960-1200 px
A new section with the most common client requests
Added new sections
A/B testing of the hypothesis about conversion growth
Updated the texts and interface
After the launch, we conducted
960-1200 px
A new section describing the process of matching with a psychologist
It makes the user journey more transparent and helps to understand how exactly the service selects a specialist
Main page click-through conversion
Before redesign: 30.8%
Updated design: 42.3%
Growth of 37% (+11.5 percentage points)
Before redesign: 30.8%
Updated design: 42.3%
Growth of 37% (+11.5 percentage points)
The result of clicking the application button
Increase in click-through conversion
+11,5 p.p. ▲
Increase in lead conversion
+2,15 p.p. ▲
Main page lead conversion
Before redesign: 5.11%
Updated design: 7.29%
Increase of 42.6% (+2.15 percentage points)
Before redesign: 5.11%
Updated design: 7.29%
Increase of 42.6% (+2.15 percentage points)
Number of consultation requests
This increased the likelihood of users navigating to the specialist catalog or using the automatic psychologist-matching feature
Placed a section with the most in-demand psychologists on the main page
960-1200 px
The hypothesis proved successful: the updated page prototype showed strong results and became the foundation for the new main page design
320-480 px
Added a pricing section to the main page
640-960 px
Pricing section on the main page
This made the service terms more transparent and easier for users to understand
A gift certificate for loved ones strengthens the emotional connection with the product and provides an additional reason to make a purchase
Gift certificate
320-480 px
Placed a banner offering the option to purchase a gift certificate for a loved one
Illustrations by Ekaterina Georgadze
A set illustrations for the page
Website
Illustrations
PHOTO / VIDEO
TOOLS
Illustrations
PHOTO / VIDEO
TOOLS
2023
Brain, Figma, Tilda, Adobe Illustrator
Ekaterina Georgadze
cottonbro studio
similar projects
❯
similar projects
❯
Corporate Library of Communication Materials
Website for a Psychosomatic Disorder Clinic
