Visual identity, website, and communication assets for a cycling race

Web Design / Brand Identity / Communication Design

role

FURY ROAD is an annual gravel cycling race held. The organizing team reached out with a request for a rapid redesign of the visual identity ahead of the event launch. The main objective was to refresh the branding while preserving the race’s rugged spirit and to make the visuals more impactful for digital promo and social media.

client

Initial Challenges

I created a fast-track design of the logo, landing page, and communication materials — all ready for immediate use in promotion and ticket sales

The merch went viral — participants shared it on social media, actively discussed it, and were eager to get their hands on it

The eye-catching visuals became a trigger for purchase: according to a survey, the race’s visual style was one of the key factors influencing the decision to buy a ticket

Sold out! The organizers sold more race slots than originally planned

Flexible communication materials:
I created a modular file with interchangeable logos and visual elements, allowing for easy adaptation across formats

INST
Photo
video
tools

2024

Brain, Figma, Tilda, Adobe Illustrator

@furyroad.race

From race participants

@cerclecult