About task

The system Resource © addresses the problem of quickly accessing and centralizing all necessary marketing materials from any location and any device. Product presentations, design components for all brands, material templates, and tone-of-voice are storaged in this system.

A single web library contains all materials and is updated on a regular basis.

The electronic trading platform of Gazprombank (ETP GPB) and Vesna, subsidiaries of Gazprombank, are two umbrella brands, Each direction has its own set of graphic and marketing materials for each of their sub-brands and products.

Type of project

Web library developed and implemented. Interface design created.

Design tools

Figma

My role

UX/UI designer

Client

The electronic trading platform of Gazprombank (ETP GPB)

The project was completed

2023

Solution

Creating a web library with marketing materials.

Organize all the necessary materials into a single storage, but not in a cloud storage, in a system that is visually understandable and designed.

I conducted a small survey of colleagues from different departments of the company to determine the similarity of problems and systematized the most popular requests. The structure and mechanics were developed based on the functional design-system, but additional content was added.

Developed the structure and mechanics. it is based on functional design-system, but I have supplemented its content.

It’s a system store the foundations elements and guidelines of product design for all brands — from color to tone of voice, for product and marketing.

Difficult

The electronic trading platform of Gazprombank (ETP GPB) and Vesna are two identical and equivalent brands, each of which has its own sub-brand system.

The primary task was to create as equivalent the transition between two brands within the interface. Solution — make a toggle switch in menu.